Mosaic Public Sector 6 (MPS6) © Experian is a classification system which segments the population according to their demographics, lifestyles and behaviours.
MPS6 classifies people in the United Kingdom by allocating them to one of 15 Groups and 66 Types. The groups, types and the supporting descriptive information paint a detailed picture of Birmingham's residents in terms of their socio-economic and socio-cultural behaviour compared to residents of other local authorities in the West Midlands.
- Birmingham City Council Segmentation pen portraits
- Birmingham Public Health research paper using population segmentation to further understand childhood obesity
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